We deliver loyal customers to the brands.
Not only do we shoot, photograph and write well – we take that for granted – but we invent and implement campaigns that make people not only see the advertising; we make them happy, that they're in contact with it for as long as possible. We breathe life into the brands and kick off a story that makes them understandable and rememberable. We create concepts that strengthen the emotional bond between brands and their customers.
Excerpts of our job
Selected case studies from our portfolio make it easier for you to decide whether to make a spot together, produce an outdoor advertising, print, digital campaign, or build and implement your brand's entire communications strategy.
As part of the Far Cry: New Dawn action game campaign, we targeted 18+ players through the selected influencers. All influencers were fans of the game with a real relation to gaming, so the campaign had a natural and unforced feeling. Influencers have referred to a contest organized by game retailers on social networks.
For a line of cold brewd „summer“ teas from Ahmad Tea, together with Monika Marešová, we launched a campaign that refreshed all of Monika's fans throughout the hot season. Via the Instagram campaign we have shown how easy it is to prepare these teas and then enjoy them duly.
LIFE PROOF LOOK
Together with influencer Andy Coconut, we have launched a new line of Miss Sporty products from the Life Proof Look line. As the main theme we chose the dance that Andy devotes herself to, and thanks to her all-day activity we have shown that her make-up will perfectly last and really is „life proof“.
ASSASIN'S CREED ODYSEY
In the campaign for this cult game, we chose Greek mythology and heroism which overlapses to the modern world. Two successful runners took part in our Spartan Race colors as well as one of the disabled influencers. A series of videos was created for the campaign and we also organized a preview event for gaming journalists, YouTubers and Streamers.
We used the combination of Dakar legend Martin Macík, Dakar game, and the BigShock energy drink brand to deliver an unforgettable campaign. We introduced the game to the target group, which natively accepts this phenomenon, either through the social networks of Martin Macík or BigShock, who is a long-term partner of Dakar. This resulted in a comprehensive concept that lead into the contest for an actual race with the „Liaz special“ for the winners and competitors. Not only Martin could compare the real ride with the game simulator.
by Veronika Spurná
Thanks to the unique interconnection of Miss Sporty brand with influencer Veronika Spurná, we have created an annual campaign and launched a series of „by Veronika Spurná“ nail-polishes. With the help of her audience, she not only selected the cloros, but also actively participated in campaigning, displaying products at stores and promoting retail sales within the DM drugstore chain.
We merged F1 2018 game with the Czech F1 legend Tomáš Enge, who promoted the game not only on his social networks, but also in PR, Outdoors, and the event we organized. The winners of the competition and the F1 professional racers alltogether were able to measure their strength with Tomáš in the virtual world of Formula 1 races.
BRAND CREATIVE COMMUNICATION
In the spring of 2016, we introduced the complete BigShock communication plan on TV, on-line, OOH and other media, called SHOCK YOURSELF. We also filmed TV spots and related on-line spots.
SHOCKHUNTERS – AV production
In 2016 and 2017, we introduced the program format for the YouTube platform called SHOCKHUNTERS, which brought interesting topics in an unconventional concept.
GOD OF WAR
For God of War, we found an actor who resembled the main character of the game as if he had really portrayed it. For PlayStation and JRC, we've created a creative social media campaign where Kratos got into the real world.
Since 2015, we have been working with the Miss Sporty brand, for which we have created a cooperation with brand-ambassador/YouTuber Veronika Spurná. From then we realized several consumer competitions and other complementary campaigns and events. We have brought more than 20.000 new fans to Instagram and Facebook of Miss Sporty, and with Veronica we'd presented new Miss Spory product lines such as Crazy Me, Insta Glow, Really me, or Unicorn Swag.
In the spring of 2018, we launched a series of nail-polishes „by Veronika Spurná“ onto the market. That was a unique crossover project of YouTuber's own product with a multinational brand.
TV SPOTS & EVENTS
For the MR.BROWN client, we have prepared a TV ad with „ice calm“. For the past 5 years, we have been organizing a series of roadshows and events to introduce new MR.BROWN products in Prague, but also at festivals and other locations.
We are co-authors of the successful books "I, YouTuber" 1-4, which since 2015 had dominated the sales of children's literature by a Czech author. The books has put together 20 successful YouTubers and presented them to their audience in a completely different way than through social networks. The readers learned backgroud stories about their stars and their careers, but they also found out what their childhood was. The books are adressing current topics such as internet security, bullying, or YouTube revenue.
Since 2016, we are organizing the most visited entertaining days with YouTubers in shopping centers all over the Czech Republic. The basis is an entertaining program with famous Czech YouTubers, photo shoots and autograph signings. The project partners have the opportunity to reach out to thousands of Z-gen fans in a very efficient way. Over three years, we have implemented more than 40 similar events, involving brands such as PlayStation, Miss Sports, and Oriflame.
Street Light Production s.r.o.
190 00 Prague 9
Street Light Production s.r.o.
120 00 Prague 2